PRESS RELEASE

Former Microsoft Executive Erik Kaae to assist Danish Bizbrains break into major international EDI markets

Renowned IT veteran Erik Kaae is joining Bizbrains’ board. He brings over 20 years of experience in international software sales, including stints at Microsoft, EG, and Companial. Now, he aims to help Bizbrains succeed in foreign markets for secure and flexible Electronic Data Interchange (EDI).

Vejle, June 20, 2024: After several years of solid growth in Denmark and a rapidly expanding customer list, Danish-owned IT company Bizbrains is now sharpening its focus on foreign markets. As part of this initiative, the company is expanding its board with Erik Kaae, one of Denmark’s most prominent figures in international software sales.

He brings with him 15 years of experience as a Sales Director at Microsoft and EG A/S. Over the past three years, he has driven significant progress for the IT company Companial as Vice President of Worldwide Sales. Now, he plans to leverage his extensive expertise to help Bizbrains gain a foothold in foreign markets, starting with Germany and the Netherlands. 

I accepted Bizbrains’s offer because it is a company with strong, contemporary products and massive growth potential. All large enterprises need streamlined digital communication, and Bizbrains offers a secure EDI platform that is easy to integrate with a wide variety of ERP systems. There is no doubt that this is an attractive opportunity for large foreign corporations, says Erik Kaae. 

The new markets will be developed by focusing on industries where Bizbrains already has a strong presence in its home market, thus offering good references for potential foreign customers. According to Erik Kaae, building solid relationships with existing partners is also crucial, as they are typically consulted when considering new IT systems. It is essential not to appear as a competitor but rather to offer clear economic and operational advantages for all parties involved.

Last year, we increased our focus on larger customers, and today, Bizbrains is a well-known brand in the Danish market. We now feel ready to expand our presence abroad, and it’s hard to think of a more suitable candidate to help us than Erik Kaae. We see his entry into Bizbrains as a significant endorsement of our strategy and products, and with Erik’s help, I believe we can approach new markets in the right way, says Morten Klank, CEO of Bizbrains A/S.

For more information, please contact: Morten Klank, CEO, Bizbrains A/S, +45-28115820, mkl@bizbrains.com