How wholesalers can benefit from an iPaaS  

Manual data entry, delayed order processing, errors in shipments – these are just a few of the headaches you might encounter as a wholesaler. Not to mention the frustration of trying to keep up with ever-changing compliance mandates from your trading partners.  

This article explores how an iPaaS can help overcome these hurdles, using a specific wholesaler’s experience to demonstrate potential improvements and growth opportunities for your business. 

Solar is an example of wholesaler that has successfully embraced Link as an iPaaS to manage their B2B connections and EDI. So far, they have accelerated their response time and thereby time to market.  

Let’s delve into how Solar approaches B2B integrations and how implementing an iPaaS has strengthened their position as a wholesaler in the fast-paced market. 


Ambitions in the wholesale sector 

As a leading sourcing and services company with a customer-centric approach, Solar has become a trusted wholesaler across nations.  

For that reason, they also had some aspirations about moving to a new integration platform: 

“First, we wanted to be more digital. Second, we wanted to be easier to integrate with. Third, we wanted to minimize the time we spent on the actual integrations, to make us more flexible with a faster time to market. And fourth, we wanted to improve self-service opportunities for our business integration specialists, enabling them to take care of integrations without having to involve us in IT”, says Jakob Andersen, Director, Digital Product Delivery, Solar Group IT. 

You may recognize some of Solar’s ambitions to expand their wholesale business.  

The question remains: How can an iPaaS address these concerns and fulfil your desires? 

Turning ambitions into triumphs with an iPaaS 

In general, by automating and standardizing business processes, an iPaaS adds value to the wholesale industry in following ways: 


  • Efficient order processing: Instead of wasting hours manually entering order details into your system, an iPaaS allows orders to be automatically imported, saving you time and reducing the risk of errors. 
  • Strengthened trading partner relationships: An iPaaS facilitates seamless communication and data exchange with trading partners, ensuring timely and accurate information flow as well as transparency.
  • Better inventory management: With an iPaaS, you can receive real-time updates on inventory levels from your suppliers, ensuring that you always have the right products in stock to meet customer demand.
  • Improved compliance: By adhering to standardized EDI formats, you can ensure compliance with your trading partners’ requirements, minimizing the risk of costly chargebacks.


Furthermore, a top-tier integration platform seamlessly integrates with your existing business systems, enabling you to manage all your operations from a single platform. It also provides end-to-end supply chain visibility, facilitates rapid onboarding of new trading partners, and offers robust analytics for informed decision-making.  

And not least, an ideal iPaaS offers comprehensive support and training, helping you navigate the complexities of your B2B processes with ease. 


Opting for the ideal iPaaS 

As with much else, the ideal iPaaS solution relies on your business requirements. So, how did Solar end up with Link as their ideal iPaaS?  

First and foremost, a pivotal factor in choosing Link was the ability to reuse mappings. 

Jakob Andersen explains further:  

“The best thing about Link, however, is absolutely the self-service capability. We employ a number of highly skilled business specialists, and they were really quick to learn what they can use Link for. This means that they have much less reason to involve us in the IT department than they had before. For example, they can easily re-send invoices and other document types, and it’s generally much simpler to take care of support tasks.”


Organizing your wholesale business around an iPaaS 

So how could you organize your wholesale business around your integration setup? Well, it depends on differentiators such as your company size and integration maturity 

However, Solar is an example of a wholesaler that has managed to save time by embracing Link as an iPaaS across their different business units, showcasing how you can push EDI-tasks out to the rest of your business: 

  • In Solar Group IT, they have an integration team that set up integrations with new customers and suppliers 
  • EDI support and maintenance are the same – they follow up on requests and issues  
  • Customer Integration Specialists are part of the e-business community, providing support before they reach out to IT 
  • Business users include supply chain personnel who have access to Link and can follow the EDI flows  

Poul Peter D., Senior Solutions Specialist, Integrations at Solar states the difference on how EDI support looked like before and after their implementation of Link as their new iPaaS:   

“An example of how support worked before and after the implementation of Link was that if a file failed, it was forwarded to us (IT), because the support staff didn’t have the skills for it. However, after Link, it’s simply a matter of pressing a button.” 

Drawing from Solar a concrete example, we hope you feel convinced about how you can benefit from implementing an iPaaS as a wholesaler. 

Read more about how Solar approaches B2B integration here.