Martin N. Brynnum
Martin N. Brynnum

What’s your company’s strategy? Is it “most possible functions in ERP” kind or do you prefer a Best of Breed strategy where you choose the best system for the job? This is a recurring discussion that never really seems to be end.

Let me start by making it clear that we, at Bizbrains, lean towards Best of Breed (BOB) – with the right integration between systems. However, I will also admit that this wasn’t always my conviction. That’s because I have a past as an ERP salesman, which means that I was an advocate for companies gathering all their data and master data in their ERP system and expanding with modules that are especially developed for the ERP system. Why? So that the companies avoid having their data spread out in all kinds of different systems and including everyone’s favorite program Excel to gather all the data that enters the finance module in one place. This makes perfect sense, but …

All in the ERP

There is a big ”but” in that strategy: You easily get stuck having to choose modules that fit your ERP system but not the task specifically. What would you rather? Fixed modules that are fit to your ERP system but not the best modules for the job? Or the best systems for the specific tasks that need to be solved in your company – systems that can be replaced when needed? After spending years in the ERP world, I started to realize that the very question about suitability and flexibility is one of the biggest challenges when it comes to the “all in the ERP” strategy.

Intetgration is alpha and omega in a Best of Breed strategy

If you choose a BOB strategy, it’s crucial that you think how you want the integration between the systems to take place. Integration is the cornerstone if data needs to be exchanged and combined in unlimited ways between for example, CRM, PIM and ERP. The systems need access to the right data so that the employees can make decisions based on a common informed data basis. Integration is also the key when updates and replacements of systems need to take place as problem-free as possible. If all systems are integrated with ERP and crisscrossing each other, you risk ending up with a big unmanageable mess of integrations that only a few key people in your company will know how to handle. 

How should BOB integration take place?

So, what is the most appropriate way to integrate your systems? You want to avoid crisscrossing but instead choose a solution where you only have one point of integration. This is where the BOB strategy comes to justice and where our system Link can help.

With a Link solution, your company’s systems are integrated through one central point. This means that if your ERP system needs to be updated or replaced for example, then you only have to manage the integration to Link and not several integrations to other systems. At Bizbrains we believe that this is the future. It’s not only the best technical solution but it’s also the best way to limit the costs associated with upgrades and replacements. And after seeing Link in action, even the previous ERP salesman has been convinced that this strategy is the best.

What's the next step?

If you want to know more, you’re welcome to call me at +45 33 60 16 40, or send me an email at mnb AT bizbrains DOT dk. You can also keep an eye on this blog where we’re going to deep dive into Link’s many functions and explain to you why it works – sign up by filling out the form below.

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